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FTI Consulting Survey: Majority of Private Equity Leaders Say M&A Is Not a Top Priority for 2025
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The survey of more than 500 global private equity decision makers highlights ways in which firms continue to over index on conventional cost levers — such as cost structure optimization, supply chain and operations — which are widely used and effectively executed, while growth strategies remain underutilized or face a clear execution gap.
At the same time, artificial intelligence (“AI”) has emerged as the top strategic priority for 2025 — and the leading factor for exit readiness — signaling its growing importance in positioning portfolio companies for long-term value. Yet, it remains one of the least frequently used and most challenging levers to implement.
“Cost has become the dominant conversation,” said
Additional key findings include:
- Technology and IT emerged as both the most frequently used and most effective value creation lever, with 84% of respondents using it regularly and 77% rating its effectiveness as above average. Yet despite its strong track record, technology was also cited as the top execution challenge at the portfolio company level.
- M&A remains a staple in the value creation toolkit, but it was rated the worst-performing value creation lever, and 67% of respondents indicated that it takes more than a year to achieve the value they expected. With deals hard to execute and slow to deliver returns, success becomes a collective effort. Portfolio company leaders, operating partners and deal teams must all play their part to ensure strong operational governance, common goals and clear communications. Any breakdown here can undermine value.
- AI usage is advancing rapidly, with 42% of private equity leaders saying it is the biggest force transforming traditional models. However, despite all the hype, it ranks ninth out of the 10 value creation levers surveyed in how often it is used and how well it is implemented — indicating that many firms are still struggling to integrate AI into their operations efficiently.
- Despite their potential to drive top-line growth, commercial levers remain among the least frequently used levers — with only 23% to 28% of firms reporting that they use levers like pricing optimization, AI and sales and marketing very often for value creation. Execution confidence also ranks among the lowest, signaling the complexity and resource demands of growth strategies.
“AI is no longer a futuristic concept — it’s firmly on the agenda for private equity. But intent alone isn’t enough,” said
Click here for more insights from the 2025 Private Equity Value Creation Index.
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Source: FTI Consulting, Inc.